The subjective and ubiquitous nature of media is highlighted to underscore the transformative potential of CML to use media tools for promoting critical thinking and social justice in the classroom. Next, this critical perspective is used to explore how CML interrogates the ways media tend to position viewers, users, and audiences to read and negotiate meanings about race, class, gender, and the multiple identity markers that privilege dominant groups. The chapter takes a critical look at information and communication technologies and popular culture, reviewing how they often reinforce and occasionally challenge dominant ideologies. eBook - PDF Excellence in Business Communication, Global Edition John Thill, Courtland Bovee Book details Table of contents Citations About This Book For undergraduate courses in business communication. Following this, the myths of “neutrality” and “normalcy” in education and media are challenged. The historical trajectory of CML and key concepts are then reviewed. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. It begins with a brief discussion of literature indicating the need for educators to use a critical approach to media. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. This chapter provides a theoretical framework of critical media literacy (CML) pedagogy and examples of practical implementation in K-12 and teacher education.
